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The Power of Film

In the last few years, there has been a price collapse of projectors, quality video cameras, and video editing software that has helped enable a wealth of all sorts of documentary videos and DVDs and the ability for community groups to show them.

New ways of funding and distributing films have also emerged. In Forest Row we obtained a grant to film about local food that as well as screening in the community we released on YouTube where it has had over 2,500 views. We also waived a screening fee so that other groups could show it easily. The amazing film 'Home' found a $10 million sponsor for the film so that it could be made available free online.

Crowd funding contributed towards the cost of making the In Transition 2.0 movie and amazing volunteer translators in 18 countries worked to make subtitled versions available in their languages. It asked filmmakers in Brazil, USA, Canada, Portugal, Japan and New Zealand to contribute material so that international travel was not involved in producing it.

There is also a whole new way of making films called mashups, combining bits from other films and images to illustrate a new narrative. In the case of The Crisis of Civilization, the filmakers even encourage you to have a go at remixing the film they produced.

Another approach taken by the makers of Life in a day  was to get people around the world to upload videos of their lives to YouTube. On 24th July 2010 thousands of people did and this was then edited to produce an inspiring snapshot of a day on planet earth. The full movie was also released free online.

Born out of the idea that we have to inspire each other and come together as a human race, playing for change bring together the sounds from musicians all over the world to make inspiring remakes of tunes. For example Stand By Me features over 35 musicians collaborating from all over the world who have never met.

Some film makers take full responsibility for every aspect of the film, from immersing themselves in the location, to filming, editing and promoting the finished film. To make Blood of Amazon Nicola Peel travelled from the headwaters in Ecuador down the Amazon researching the effects of the oil industry on the environment and indigenous people who live there. She is even helping bring a solution to the pollution they face.

While the technology to produce films has come down in price, making a good film still takes a lot of time, creativity and money. In talking to both our audiences and others, I've often been surprised at how many are not aware that screening a film in public requires a 'non-theatrical screening license' from the film maker or distributor. Distributors such as the popup cinema from Dogwoof have a growing catalogue of Transition related films and make it easy to go to their website to make all the arrangements. Sadly not all distributors make life so easy for community groups to screen their films and some require a lot of detective work to track them down.

I've also been somewhat surprised by some that are aware of the need for a license, who then ask how to get around paying the fee. So my plea is that you proudly pay the fee to support the film makers who often put everything on the line to make thought provoking films available.

Apart from being the right thing to do, getting sued for screening a film without a license is not worth it! The day we were due to show the moving film Fierce Light, the village hall in Forest Row received a call from the US distributor in Los Angeles threatening legal action as they were sure we didn't have a license. Fortunately we had already bought one from the Canadian distributor, but it illustrated that copyright holders are able and willing to monitor when their films are used and pursue those that don't pay,

When we first started showing films as part of our raising awareness phase of Transition Forest Row, the Forest Row Film Society was still using a reel film projector. For my laptop and projector, I thought it would be neat to generate the power to screen the films with pedal power. However it very soon became clear that this was not a practical option and was an education about how much energy showing a film consumes. Unfortunately a pedal powered cinema typically needs around 12 adults and children to power a large projector, sound equipment and DVD player.

When the Film Society upgraded to a digital projector and full spec sound system, we teamed up with them. We now show a film every month as an integral part of their programme. The upside is that we get our films projected in full wide screen and with high quality sound, and benefit from the wider publicity of being a part of their film programme. The downside is that the films have to be researched and decided on early in the summer so that the autumn to spring programme can be designed and printed in time for the start of the season.

There is another important benefit in that a monthly programme of films provides the thread that helps keeps our Transition initiative alive and in the mind of our community.

In the early days the films we showed were mostly awareness raising of the mess we're in. But now we show a wide range of films covering many different aspects of Transition thinking. This season for example we began with the excellent Schooling the world, the quirky but enchanting Agnes Varda film The Gleaners and I , while on today we are showing  The farmer and the horse and next month the new film about bees, Queen of the Sun, followed in April by In Transition 2.0.

My favourites?
At the top of the list would have to be Robert Newman's History of Oil, which I have seen so many times I almost know it by heart! It has an excellent blend of being informative and something often lacking in this genre, namely a good laugh.

Next would be What a way to go - Life at the end of Empire. His first feature-length documentary, the filmmaker was inspired to make a film that asks the deep questions of culture, psychology and spirit that lie at the root of our situation. The aim of the film was to join the dots for viewers and help them "break through the denial that has us locked in inaction." I particularly liked the reflective ending about building a boat.

Others that have made an impact on me have been Dirt! that "tells the story of Earth's most valuable and underappreciated source of fertility". Another inspiring film is Our seeds: seeds blong yumi that celebrates traditional food plants and the people that grow them. Another thoughful and inspiring film is Rebecca Hosking's A Farm for the Future. My final choice is Schooling the World  that is a wake up call about education. Mike Grenville

Mike Grenville is a founding member of Transition Forest Row and the editor of the Transition Network Newsletter. As well as organising film showings for his initiative he also runs film nights for the Transition Conference and Sunrise festivals.

Photo of Magnificent Revolution's Pop-Up Cycle-In cinema in London

Video link

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Let's Build a Boat

Comments

Patrick Chalmers's picture

Licence to print

Great post, I agree with the vast majority of what you say.

One thing on the licences though – some distributors ask absurd amounts of money for screenings of their work, which not only denies them a wider audience, it is also entirely self defeating. We all end up the poorer.

I have not shown several films during the last five years or so of screenings in SW France, having asked distributors what fee was required and been told something of the order of several hundred euros/pounds. There are plenty of people around where I live who don't have that much money so our screenings are always free. No one should be excluded on grounds of affordability. We have a maximum budget of 30 euros for licences, which comes from a volunteer-run cafe at the weekly Sunday market, supplemented by whip rounds on the night if a film maker or distributor wants more money. Any more than that and we're into loss-making territory if the audience don't turn up on the night in sufficient numbers, which is always a danger.

I totally get the idea that we should pay creators for their time – I'm a journalist myself – but we have to be flexible when it comes to what are effectively micro screenings. For me it ultimately comes down to motivation – are creators working just for the money or because we want what we do to have an impact? Of course, it's usually a mix of the two but getting the balance right is critical.

My policy is to ask the distributor for a free licence, to haggle politely when I don't get a cheap one then choose another film if they aren't willing to move. Thankfully there are always tonnes of alternatives.

(And I loved the Agnes Varda film).

Mike Grenville's picture

License fees

I agree some distributors are way to unrealistic. They are still living in a world of big theatres an daudiences and not got their head around how lots of small community screenings could add up. This is further agravated by sometimes being vary hard to track down the right contacts and also making acess to simple marketing material available on the website - it really isn't hard! As with book publishing, I wonder if more documentary film makers would be better off doing it themselves than giving it all away to a distributor who then doesn't provide proper support. 

Ann Owen's picture

Fees versus inclusivity

Hi Mike,

Nice post, full of good signposts for future movie events. I've got to disagree with you on the fees though, most of the makers of these movies are actually very keen for as many people as possible to watch their films and are more than happy to waive the fees for very small community showings were no no charge is made at the door because doing so would immediately turn folk away. We have paid full fees in the past where we felt we'd get enough people to break even, but if you're just showing in a pub back room with a dvd player and a telly to 30 people max, forking out £70 to £100 just isn't feasable. What I would say though is; always get in touch with the makers of the movie and ask, it's wonderfully reassuring to find that it's not all about the money but mostly about spreading the message. And if you do take more in donations than you were expecting, then you can always donate this back to the makers. I'd hate for small, new initiatives to be stopped in their awareness raising tracks just because of lack of money and most of the movie makers would agree on that point.

To prove my point: Seedsavers, the makers of the "Our Seed" documentary have just let me know that they are happy to waive the fees for us seen as we are : " doing good things for little or no remuneration" (their words). 

All the best,

Ann

Brad Scott's picture

Film screening fees

Hi Ann

Thanks for your post. As one who routinely works with Mike on aspects of the film screenings in Forest Row, I appreciate your point about licensing fees and small events. We also engage with the filmmakers as much as possible if initially-quoted screening fees are too high. However, even if filmmakers are "more than happy to waive their fees", I would suggest that they shouldn't be! Making films costs money and for all our benefits we want filmmakers to manage to continue to do so as sustainably as possible. I'm always keen to ensure that something ends up going back to the filmmakers.

One other source of films which Mike didn't mention is the British Federation of Film Societies. The booking scheme should be of interest to at least larger Transition initiatives. For a flat fee of £85 per film, BFFS members can license films such as: A Crude Awakening; Dirty Oil; The Yes Men Fix the World; The End of the Line; Food Inc; Gasland; H2Oil; Into Eternity; On the Edge of the Forest (a film about Schumacher); Petropolis; The Vanishing of the Bees, and more.

Full disclosure: I am on the board of trustees of BFFS

Mike Grenville's picture

Screening The Farmer and the Horse

The film maker of The Farmer and the Horse has made an offer to any official Transition group anywhere in the world the opportunity to host one free public screening of The Farmer and the Horse. His only ask would be that they purchase the DVD
(they’re $15) from thefarmerandthehorse.com

If you let Jared know about scheduled screenings, he'll help publicize them on The Farmer and the Horse website and Facebook page. Email Jared at jtflesher@gmail.com

Carol Black's picture

documentary screenings

Hey Mike --

 Great blog post, and an interesting conversation about the screening fees.  It’s a tough decision for the filmmakers -- we have been approached by numerous distributors, but have decided to go it alone exactly because you lose the control / power to grant sliding scales or fee waivers once you make a distribution deal.  Independent documentary distribution is an evolving area, full of both opportunities and risks.  By giving up the distribution deal, you lose a lot of built-in contacts and probable sales, but you retain the flexibility to adapt your distribution plan and fee structure to the individual film and its audience.  We have opted for a sliding scale; groups can screen the film for as little as $25, and we just ask if possible for them to collect donations at the event to help defray production costs.  I think this is a good model for many groups -- it works on the honor system, but for the kinds of people making activist documentaries and the people screening them, there is a relationship of trust which is quite lovely, and this approach can work well.  

 “Schooling the World” has screened at a number of Transition Towns now, and we’d be happy to offer that arrangement to any Transition group interested in the film.  Of course, if folks were really short on cash, we’d let them screen it for free.

 All best wishes,

 Carol Black

Schooling the World      http://schoolingtheworld.org     info@schoolingtheworld