wwf values and frames workshop

Following the huge demand for the workshop on values and frames in December last year, we are offering another full-day workshop on the strategies outlined in Common Cause: The Case for Working with our Cultural Values. This is intended for participants from third sector organisations – from all parts of an organisation (campaigns, communications, policy, fundraising, organisational development, or any other!).

The relevance of this work extends beyond the environment and development domains - employees of third sector organisations working on other issues will be very welcome.

Internationally prominent academics will provide an in-depth understanding of values, frames and their link to behaviour. This will draw on input from:

· Professor Paul Chilton, Department of Linguistics and English Language, University of Lancaster
· Professor Tim Kasser, Department of Psychology, Knox College, Illinois
· Professor Greg Maio, School of Psychology, University of Cardiff

We will then explore some practical approaches to applying an understanding of values and frames to address specific campaign and communication challenges.

There is no charge for participation in the workshop, but numbers will be limited, so please let us know as soon as possible if you would like us to reserve you a place (email Sue Parsons atsparsons@wwf.org.uk).

This invitation is extended by CAFOD, Oxfam and WWF-UK