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Comms delivery group meeting report 7 January 2014

Comms Delivery Group

  • Tuesday 7th January 2014
  • 10:00 - 11:15
  • Skype

Present:

  • Sam
  • Fiona
  • Filipa
  • Rob
  • Naresh
  • Ed
  • MikeT
  • MikeG
  • Ben

Actions:

  • ALL: read and send feedback to Mike's support page as per his mail to staff
  • Ben, Rob Filipa organise meet for newsletter internationalising
  • Sam set up automated posts to FB and twitter from feeds: /news, individual TN blogs, Social reporters
  • Ed connect Fi with sam for auto-blogging posting to FB
  • Ed connect Shane with Sam for social media discussion
  • Rob and Naresh discuss Naresh's webinar
  • Ben - write a scaling up article for Rob to include naresh's trainings info
  • Rob ask someone about scaling up in Belgium - Filipa connect Rob and Belgium people
  • Mike, Sam, Rob: work out how to market and present Mike's new support page

Next

  • Newsletter: Friday 10th January
  • Comms Delivery group meeting: Thursday 6th February, 10:00-11:30
  • Editorial themes:
    • January: Scaling up
    • February: Resourcing your Transition Group

Highlights

  • We need to consider how to keep the newsletter relevant internationally; not as in translating, but universally topical with universal perspective, so that it is not UK-only specific (another assessment angle like 'gender' perhaps?)
  • We will start to automate our blogs and news and social reporter stories to Facebook and Twitter and give ourselves more time for interactions in those channels

 

Agenda and notes

1,2: done - all actions done from last meeting
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

3. Newsletter review by clicks and discussion (led by Mike)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
- 16777 recipients
- open rate 26.7% - industry average 29
- top opens by country
-- US
-- UK
-- Australia
-- Canada
-- Germany
- top stories
-- Austerity basics 12%
-- Day i close amazon account 8%
- little group at 5,6%
-- intransition2
-- jeremy leggett story
-- what we can learn from austerity in 39,45
-- interview with sarah wollaston

Q: Ben - do we look at things people don't read? IE if there are topics people never read - can we find out what people never read so as not to continue writing it?
Ed: interesting point - worth including in the comms analytics stream
Mike: Trialling the subject line to include topics - will continue to do this aware that it can not reflect the broadness of content
Q: Fi: using full revealed URLs in the newsletter - why?
Mike: email usability standards - mostly for mobile phone email handling - Mike happy to stop doing the full URLs and have one link to the full content at the top

International feedback to newsletter
~~~~~~~~~~~~~~~~~~~~~~~~~~~

  • Could look into considering the international relevance as well as gender balance
  • December - with theme of Austerity - very relevant internationally, but the perspective and content was very UK focused - which put people off as it wasn't necessarily relevant in their countries
  • within National Networks - people speak English - so use English newsletter

PROCESS

  • Hubs take newsletter and try to sell it in their own national networks
  • this time it was difficult to interest their networks as Austerity isn't really relevant
  • so it is important that the newsletter has suitably international *hooks*

AGREED: good point!
Ben: need to have a conversation about how to make it internationally relevant if the general comms strategy (which would hold the newsletter purpose) is a few months away
Rob: as newsletter is a reflection of what's been on the site, this can happen - request for greater connection with Filipa/international
Sam: experiment with translating the newsletter into other countries using google translate?
Filipa - this needs to be discussed and done with the national hubs working group on comms and info - big issue for them is language
AGREED: Ben and Rob and Filipa have conversation about internationalising newsletter very soon
ACTION: Ben, Rob Filipa organise meet for newsletter internationalising

3a. This newsletter's deadlines (Mike)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tomorrow - Wed 8 Jan

4. Gender balance of content provided to newsletter (led by Fiona)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Now in a google doc to observe patterns
https://docs.google.com/file/d/0ByzJ2xVIviauZlZwcHdBLXVHQ2M/edit
There was a big leaning towards Women
There were fewer mentions of Rob - noticeable that there was a much more neutral introduction
Fiona happy to do this for a few more months - then look for another tracker?

5. Big stories from last month - December (on TN.org/social media) (all)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Q: Naresh: about raising profile of training/support etc - bigger web stats? Is this suitable? Is the *aim* for the newsletter? Or would we expect to see the support and training lower down than news which is designed to attract and inform ?
Sam:
1. FB changed their news pushing from pages in Dec - from now on, it's a smaller subset of people will see our news in their newsfeed - based on various social indicators and assessments
2. some basic analytics on FB page: http://likealyzer.com/facebook/transitionnetwork - and some suggestions

Social Media Suggestions: to try for this month:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
a. increase volume of posts onto FB page - to three posts per day from things related to Transition but not from TN.org or about Transition
b. automate the website RSS feeds to connect them to the FB page and twitter - which would free up time to do more 'engagement'
NB: this may lead to important stories being pushed off the page more quickly - BUT we can pin stories to the top of the page for a specified time period
Is it OK to increase post volume and automate news flow from site into FB - will create a more dynamic environment
AGREED: Yes

Mike: Could re-promote the newsletter at least once per week, focusing on a different story each time? With a call to action to register?
Ben: notice our response rate from likealyzer: is awful! What to do! Sam?
Sam: if we can automate the news feed, we can find more time for engagement on FB and twitter
But not fake questions which are naff.
Organisational gap: managing social media - all recognised - no clear role for this to date…
Fiona suggestion: connect shane and Sam? to discuss?

ACTION: Sam set up automated posts to FB and twitter from feeds: /news, individual TN blogs, Social reporters
ACTION: Ed connect Fi with sam for auto-blogging posting to FB
ACTION: Ed connect Shane with Sam for social media discussion

6. Coming month's theme - February - 'Resourcing your Transition group' (led by Rob)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Rob: Not given much thought yet - putting together content for January - scaling up
Naresh - got some budget to do webinar about resourcing your group
ACTION: Rob and Naresh discuss Naresh's webinar

7. Next theme to discuss - March: XXXX (all)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Wild weather
Failure and what we can learn from it
How different groups address problems
Social care and health aspects of Transition
Support - not done until early summer though - best to hold off
REconomy: international hubs work will have finished at the end of march - so good for April - REconomy in different countries
International month?
How about an 'anything goes'/'edge' month? - for stuff we haven't covered in previous months
What's going on in Transition theme

AGREED: review at Feb's meet - SAM to pick up in agenda

8. International news (Filipa and Ben)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ben
- 2 or 3 new national hubs signed up in next few weeks - good for scaling up article?
Filipa
- very exciting as this week and next week setting up working groups formed in Lyons
- other meetings in Open Atrium - explore OA and identify strengths and weaknesses of OA
-- in Belgium - new hub is formed - working hard, connected to REconomy, local groups, Food autonomy plan for next 20 years,
Naresh
- 2 trainings in mexico and israel
ACTION: Ben - write a scaling up article for Rob to include naresh's trainings info
ACTION: Rob ask someone about scaling up in Belgium - Filipa connect Rob and Belgium people

Q: how international is SR group?
- Filipa international Working group is looking into this

9. Comms guidance and interim support page
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Mike: wha'ts our vision for what we are publishing and communicating - getting our story straight?
Ben: Infographic is very useful for what we say and how - use that for now
Rob: Transition is 'transition' and transition is the general term
Ed: this is comms plan stuff; starting Jan 2014, with 1a, the Transition Story project, and moving onwards across 2014 with 1b, the comms plan

Mike emailed the interim support page: live next week:
ACTION: can people help with editing? please read and send feedback.
interesting to see how this impacts on what people look at on site
ED: identifies importance of marketing the page!
ACTION: Mike, Sam, Rob: work out how to market and present Mike's new support page

10. Next newsletter: Friday 7th February (all)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

11. Next comms delivery group meeting (all)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thursday 6/2 10:00 - 11:30 (latest)

Next meeting agenda:
~~~~~~~~~~~~~~~~~
THURSDAY 6/2/14
10:00 - 11:30 (latest)
Skype

1. Share agenda in Skype group window and ask for any requests
2. Actions from last meeting
3. Newsletter review by clicks and discussion (led by Mike)
3a. This newsletter's deadlines (Mike)
4. Gender balance of content provided to newsletter (led by Fiona)
5. Big stories from last month - January (on TN.org/social media) (all)
6. Coming month's theme - February - 'Resourcing your Transition group' (led by Rob)
7. Next theme to discuss - March: XXXX NB: suggestions from last month in last month's notes (all):
8. International news (Filipa and Ben)
9. Social Reporters: brief update: topics: (Sam)
10. March newsletter: Friday 7th March (all)
11. Next comms delivery group meeting: XXXX (Sam)  

About the author
User picture

Ed is the Web and Communications Manager for Transition Network.

He lives in Dorchester, likes digging and climbing, growing vegetables and reading, bicycles and books, swimming, camping and generally being outdoors.

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